Michael Nilsson

Michael Nilsson

Michael Nilsson is CEO and founder of AddEvent, a San Francisco-based software company that offers cloud and API-based calendar solutions to improve attendance and engagement at meetings, webinars, appointments, brand activations and more. As a software engineer by trade, Nilsson developed AddEvent’s initial solution, the “add-to-calendar” button, himself in 2012. Since then, he has scaled the company and its offerings to become the calendar solution for more than 250,000 customers.

March 26, 2025 How Nonprofits Can Boost Event Attendance

On-site fundraisers are vital to growth, but it can be hard to get supporters to show. Here are some ideas to boost attendance.