Nadia Orr

Nonprofit organizations are able to consistently and successfully communicate with their donors by using diverse communication channels and implementing an integrated campaign that leverages consistent messaging and branding throughout a wide variety of fundraising techniques. By employing a consistent and unified message throughout each medium of donor contact and each stage of the donor life cycle, nonprofits are establishing stronger brand awareness. They are creating an experience that is familiar to the donor by utilizing a distinctive look and feel for their organization and repeating it in each channel, further strengthening their relationships. Building brand awareness is becoming increasingly important and necessary for success