Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an ongoing way, one that could become part of their daily or at least weekly lives?
Nick Allen
Someone 20 years old, or 30 or 40 — even 50 — might never become a direct-mail donor. He or she probably will give online from the beginning. And there’s evidence that online donors might act quite differently than their direct-mail responsive parents and grandparents.