Nick Rongione

Online engagement and fundraising tools create a multitude of options for nonprofits to collect data. This data, in its raw form, represents an opportunity to know the constituent more completely and act more effectively. The catch is that the data, although it arrives in great volumes, usually does not come ready to use. One of the most straightforward ways to make sure that you can turn your data into actionable knowledge is to emphasize system integration. As nonprofits adopt more of the available engagement options such as text messaging, social networking, chat and e-commerce, the first data challenge they face is getting all of