Nicolas P. Gaudreau

Nicolas P. Gaudreau
'Hipsters': Reaching the Next Niche Generation of Donors

"Hipsters" are a generation of highly educated professionals in their 20s and 30s who make increasingly disposable incomes. They were born under the watchful eyes of focus groups, and Google started as they began high school. Hipsters are your newest crop of donors, but how do you reach them?