Gen X is often forgotten in fundraising and planned giving circles. Here’s what to keep in mind when trying to reach these donors.
Patrick Schmitt
Having a comprehensive strategy for soliciting donations from donor-advised funds is almost as important as breathing.
As digital marketing grew, its cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.
The Great Wealth Transfer is in motion as baby boomers transfer their wealth to their children. Here are tips to maximize fundraising.
