Securely managing donor data provides the foundation for analyses that can reveal deeper insights into donor sentiment. Here are three steps that every nonprofit should take to ensure that their donor data is both private and secure.
Rachel Michele
Successful direct response fundraising campaigns feature many finely tuned elements, including demographically appropriate appeals, images, materials, and keen insights about the best timing of solicitations. However, there remains one campaign rudiment that is still often left to rote standardization — the personalization of gift array values.