Giving Tuesday has become ineffective due to changing demographics. Here is how to encourage donors to give year-round.
Ray Gary
Nonprofits are poised to embrace a new way of interacting with donors that will help them establish a donor base that is truly engaged.
As society continues to be shaped by technology and communication tools, like social media, peer-to-peer fundraising has emerged as the primary area of growth for large nonprofits. Peer-to-peer giving has unmatched potential to harness a sense of community and empower today’s donor...
Anyone on social media sees the requests for help. Someone’s friend finds herself in a tight spot, or a group they work with is seeking online donations for a building fund, so they post a message about it and include a link where we can give a couple dollars to help. It is crowdfunding, and it works...
