Since acquisition sets the stage for donor relationships, it is crucial to remember these rules for your donor acquisition strategy.
Rebecca Segovia
Savvy nonprofits have long known the power of small, recurring donations. People still have a burning desire to support causes they care about. So what's the key to unlocking their generosity? It's simple: encourage your donors to automate their giving.
On Sept. 20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. So, let’s review what exactly has changed, and how nonprofits can best navigate Apple’s new features...
Every nonprofit intuitively recognizes that the experience we create for donors is directly tied to our ability to inspire them to give—which determines whether or not we achieve our goals. And yet, many nonprofits are structured in a way that makes it difficult to create that integrated donor experience...
