April 30, 2010, Channel NewsAsia — China's wealthiest people appear to be giving more to charity, according to some latest numbers. Overall, philanthropy is on the rise in Asia, and is also catching on in the business community.
Observers say the rising trend is partly due to the rapid wealth creation in Asia. And some may also be attracted to intangible benefits, such as branding and staff retention. These views were aired at the UBS Philanthropy Forum in Singapore Thursday.