By leveraging the power of social proof and storytelling, you can drive higher returns from your strategic direct mail campaigns.
Summer Gould
Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.
Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn’t matter. What should you believe?
Here are the top five personalization options for direct mail to create individually personalized pieces that interest each recipient.
Informed delivery allows USPS customers to digitally preview their mailbox. Here’s how to use this service to your advantage.
As we move into the last five months of the year, it’s time to plan your strategy for your direct mail campaigns to increase donations.
With the cost of postage increasing for the second time this year, nonprofits must find a way to save on their direct mail campaigns.
Direct mail is effective, but you should avoid these potential direct mail pitfalls in your next direct mail campaign.
By using human behaviors, you can gain a competitive advantage and increase donations. The human drive to avoid the pain of loss is extremely motivating. Let’s discuss how to use loss aversion to increase your donations.
Behavioral scientists have found that people use both the rational and emotional parts of their brain to make decisions. Donating decisions are made first by emotion and then later justified with rational reasons.
If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Here are some tips based on behavioral science to help you right now.
Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign. One of the most effective methods of marketing for nonprofits is direct mail.
As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.
As you approach the big fall and end-of-year push, here are five tips to ease the paper shortage situation.
USPS postage rates are set to increase on July 10, 2022. This is a large increase. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save on postage.
