Really big gifts can have a transformational effect on a nonprofit organization. Here … some ideas on how to cultivate them
Terry Burton
Donors always have wanted to make a difference with their gifts to nonprofit organizations. But one of the most remarkable trends in giving over the last 10 years is how large those gifts have become — so large in dollars and so significant for their lasting impact, they’ve taken on the label of “transformational gifts.” By definition, transformational gifts are large enough to have major, lasting effects on the organizations that receive them. When it comes to determining how much money qualifies as a transformational gift, there is no one magic number. The phrase “one size fits all” does not apply. A
