Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. In part 1, I covered the first half of these themes. Here, I tackle the remaining themes.
Thad Kubis
Recent discussions focus on a myriad of topics, but in the past three to four weeks, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. Let’s explore a few of these topics.
All people are looking for a quick and simple way to be informed. Your prospects are no different. Time cannot be wasted, effort needs to be maximized and results are driving the end game. So why not start with planning the end game?
Do not use end-result tools for the sake of using new tools; use them as a predetermined integrated component within your overall integrated marketing communication program.
Integrated marketing communications is like the theory of evolution in marketing — only the strongest, agile and most efficient media and tools survive.
