Thon Morse

Today’s challenging economic times mean a lot of nonprofits are looking for new ways to raise money. Many organizations realize the Internet presents a huge opportunity, but most have achieved limited success. If your organization, like many others, has yet to experience strong results raising funds online, the coming year provides an ideal window to experiment with new approaches. A good first step, however, is debunking some myths about online fundraising that might stand in the way of your success.

Myth No. 1: Online fundraising isn’t as effective as offline techniques.
In the 2007 Philanthropic Giving Index report published by The Center on Philanthropy at Indiana University, only 34 percent of nonprofits surveyed reported success with online fundraising, and participants ranked online giving as the least successful fundraising technique in the survey.