Tom Krackeler

At one time, having a static Web site was all a nonprofit organization needed to communicate with its supporters and the public. Times have changed. Sure, there are still plenty of static Web sites out there, but we’re also seeing more nonprofits with dynamic, interactive sites with plenty of compelling content. In fact, organizations are generating an increasing volume of electronic content — information pertinent to donors, advocates, program recipients, volunteers, staff and other constituents. So how are these organizations managing and updating these content-rich Web sites, usually on a daily basis? If you answered, “By keeping our webmaster busy 24-7,” think