Tony Elischer

‘Think local, act global” is an interesting opportunity. If you’re successful and you know your business well within your own market, why not consider reaching into new markets? Charities based in developed markets are finding it increasingly difficult to grow at reasonable rates, and the cost of acquiring each new donor can only continue to rise. We all know that in domestic markets the keys to future success are well-defined and well-resourced donor development and stewardship programmes; we also appreciate that the future is “donor share” not “market share.” The starting point in our thinking has to be to ask: Why? Perhaps