Vinnie Wishrad

1. Direct response basics still apply. While it’s sexy to have a social-networking or mobile-platform strategy, just remember that none of those mediums are proven fundraising vehicles yet. Even for-profit companies with large marketing budgets haven’t quite cracked MySpace, Facebook or advertising on iPhones. Stick to the basics for now — renewals, monthly giving, tell-a-friend, and simple, easy to navigate campaigns. Make sure you have a clear opt-in and privacy policy. And — of course — always remember the importance of a prompt thank-you. 2. A majority of gifts will still come over-the-transom. While it’s critical to develop a strong online acquisition and e-mail