Wendy Orleman

Wendy Orleman

Wendy Orleman is the nonprofit strategy director at Merkle.

July 30, 2019 Donor Relationship Transformation Through Personalization

The donor giving path today is very different from that of the past. Not so long ago you could draw a straight line from the mailbox to a donation. But for modern constituents—the Baby Boomers, Gen Xers and Millennials alike—their journey is far more tangled.

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December 19, 2018 5 Key Elements to Launching a Grateful Patient Program

When done correctly, the interaction between a patient and a doctor or health care institution can be leveraged by a Grateful Patient Program to foster a strong philanthropic relationship...