Fundraising Copy: Turning ‘Same Song, Another Verse’ Into a Hit
One of the challenges in fundraising — especially with mass communication like direct mail, e-appeals and newsletters — is keeping it fresh. That’s especially true if our missions is narrowly focused. After all, how many times can you say, “People in our city are hungry and need your help” without it becoming white noise?
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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