Be Brief and Compelling
“Brevity is the best recommendation of speech.” — Cicero
“Brevity is the wit of soul.” — Shakespeare
“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.” — William Strunk, “The Elements of Style”
Today’s Associated Press Style, used by most journalists and professional communicators, seeks to abbreviate copy and save valuable space—whether in print or online—knowing that readership and comprehension both increase with brevity.
- Categories:
- Copywriting
- Executive Issues
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
