If you’re planning a capital campaign, challenge gifts are the perfect way to reenergize your community of stakeholders and donors.
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Andrea Kihlstedt is a co-founder of the Capital Campaign Toolkit. She is the author of “Capital Campaigns: Strategies That Work,” now in its fourth edition, as well as “How to Raise $1 Million (or More) in 10 Bite Sized Steps,” in addition to other books. Andrea has been leading successful capital campaigns for more than 30 years.
Amy Eisenstein, ACFRE, is CEO and co-founder of the Capital Campaign Toolkit. She is a veteran fundraising consultant. With more than 20 years of experience in the nonprofit sector, she’s published a number of books, including “Major Gift Fundraising for Small Shops.” Amy is also an in-demand keynote speaker and an engaging board retreat trainer and facilitator.
Explore three considerations to create (or revise) your capital campaign plan.
You may think that with everyone navigating a new reality, you shouldn’t ask people to help you with your capital campaign.
The more attention you pay to other people, the more you notice about what they do and why they do it — the better your life is likely to be. In fundraising, that kind of careful attention and interest in what your donors love may well lead to some large, unexpected gifts.
It’s quite common for an organization that raises $1 million for operating support each year to set a campaign goal of $10 million +.
Before setting a fundraising goal for your capital campaign, you have to test your plans with your largest donors.
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