To move from transactional to transformational giving, you must change your mindset. Here’s what that looks like.
Connections
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
Even though you may be stretched thin, here’s why building relationships with donors has to be the heart of your strategy in 2025.
While membership programs excel at acquisition, they often fail to develop relationships that drive larger and longer commitments.
It’s OK to talk about overhead with your donors. They get it! Here’s a practical way for you to approach this conversation.
Retaining employees is critical, but even more so for your front-line fundraising staff. Here’s how to keep your fundraisers happy.
Early in the year, it’s important to thoroughly evaluate your caseload and do a caseload refresh. Let me walk you through the process.
More Blogs
