How far have we come in fundraising? Upon digging through documents from my 41-year career, here’s how I’ve seen monthly giving change.
Monthly Donor Motivator
Erica Waasdorp is one of the leading experts on monthly giving. She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals. She authored “Monthly Giving: The Sleeping Giant” and “Monthly Giving Made Easy.” She regularly blogs and presents on fundraising, appeals and monthly giving — in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.
Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.
When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and a cat, Mientje.
Here are four ways to find ACH donors or convert recurring donors ACH transfers. This is truly the cat’s meow of recurring giving.
Here are a few bloopers in direct mail and emails that could have been prevented in the past few months.
Here are my top three tips for fundraisers who are looking to start growing their monthly giving program to the next level.
Fundraisers ask me questions about monthly giving all of the time. Here are the answers to some of those key questions.
Some software companies may say, “This platform or donor database is free and cool,” but you may have to clean up more of a mess later.
More Blogs
