Great fundraising is focused on the long-term—taking that donor from first-time gift… to lifetime. And it’s built around the science of human behavior and what actually works. We see it time and time again: the very practice of donor-centricity leads to community...
Small Shop Savior
Do you remember my previous blog post titled “Stay or Leave? Pros and Cons of Changing Jobs”? If you’ve been in the sector for any length of time, you’ve probably experienced the following...
When a donor makes an “in-memoriam” gift, they’re presenting you with more than just a one-time gift. In fact, in-memoriam donations often provide organizations with an opportunity that they let slip through their fingers...
Have you ever started a new job, only to discover that no thank yous had been sent for months? Or even—(gasp!)—years? I ran across that very situation in what I fondly refer back to as my last “job-job...
We’re all in this kind of work to make a real difference. After over 16 years working in the nonprofit development arena, though, I’ve learned that to be genuinely effective—to really make a difference—organizations need to be just as committed to funding their missions as they are to their mission...
When your focus is on a donor’s potential capacity rather than their passion, you’re making assumptions. When your focus is on their job title or the neighborhood they live in rather than their commitment, you’re making assumptions. When your focus is on the color of their skin or their age or gender, you’re making assumptions...