Wake Up Your Brand

The challenges are larger than ever, and bigger, bolder solutions are needed to address them.

It’s time to be creative and leverage change to achieve your mission and to have even more impact.

As an agency that specializes in helping nonprofit organizations develop their brands, we often get calls from marketing managers or development directors who want to improve how their organizations communicate. It’s natural that they are the ones who reach out to us or are the ones we are put in touch with by a referral source. However, in our initial conversations with them, I ask who will be making the decision about the organization’s brand elements—such as the logo or website—and often I hear, “I will...

In every way they can, nonprofits make the "ask." The message is: We help people. We mend the holes in the social safety net. We educate. We feed. We shelter. We care. But do they? Or do they, by the nature of their funding, contribute a bit to the tearing of that net? Nonprofits are notorious for paying low salaries...

Nonprofit marketing has to accomplish a lot more with less. What works for business doesn’t always work for nonprofits...

Generating compelling success stories won’t happen by magic. In order to get the stories, you need to help your staff understand the importance of stories in the organization’s marketing and fundraising efforts and to feel comfortable asking clients for their stories...