Acquisition

Are we simply letting our programs happen without a clear path to achieving our highest and most important goals? As a fundraiser, your ultimate goal should be to build sustainable funding that supports your organization’s mission. Have you instead been focusing your time and energy on the revolving door of acquiring new givers?...

Have you hit anyone up this week? Have you twisted arms? Have you called in the big guns to help you lean on your best targets? Do those words make you cringe? I sure hope so. Because if they don’t, then you’ve got some serious work to do to reshape the way you think about fundraising...

A monthly donor calling up to cancel is a dreaded call for any organization. It’s something nobody wants to hear. But it’s important to respond in the right way...

There is a lot of talk these days about fake news. Fake news is intentional misinformation. Falsehoods. I recall getting an email from a friend during the 2008 presidential election. The information presented was shocking, but appeared to be from a “reliable” news source. I spent 15 minutes on Google and found that the information was completely false...

Fundraising Transformed founder Tammy L. Zonker tells colleagues that the key to a lasting relationship is to know the five donor love languages. These languages are based on Gary Chapman’s “5 Love Languages...

It’s still one of the chief complaints among nonprofit CEOs: Board members not engaged enough in fundraising. It’s frustrating to have the responsibility fall back on you. It’s too hard and demoralizing to think you’re in this alone. It detracts from the rest of the competing priorities you need to address...

The National Park Foundation is commemorating the National Park Service’s 100th anniversary with its $350 million Centennial Campaign for America’s National Parks...

While “winning the lottery” and “find that pot of gold” are nice strategies to dream about, there are some more practical things you can do to get a better understanding of who your donors are—and they won’t require any more expenditure of your already stretched budget...