Acquisition

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

Your donors are not ATM machines and people you only communicate with when you need money. They are your partners, and you can’t do your work without them. Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind. Show your donors how they’re…

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...

My mother was known for having impeccable manners. At her memorial service, it seemed as if every other person who shared a memory talked about her manners. They did so not in a nitpicking way, but in a loving way. It seemed she always knew just the right thing to do to show her appreciation...

From 2015 to 2016, the number of nonprofit organizations with 50 or more volunteers increased from 55 percent to 76 percent. Growing numbers of volunteers could mean major benefits to the nonprofit sector. Volunteers are an important source of labor, expanding fundraising networks and saving many organizations thousands of dollars with their unpaid service...

For the first time on record, the nonprofit that received the most in donations in the country is not what you typically think of as a nonprofit—and that has some in the nonprofit sector worried that the new model is upending traditional philanthropy. Giving accounts allow donors to get an immediate tax benefit when they…

When people engage with brands on social media, it’s usually because they are looking to build a relationship or some kind of connection. Don’t miss this opportunity. An engaged social-media audience is priceless for your organization because these connections provide the potential for increased organic growth and recurring donations...

Some of the most successful (and perhaps even leading) nonprofits that are converting members to monthly donors (often called sustainers or sustaining partners) are public television and public radio stations, all over the country...

Conventional wisdom says that when people support nonprofits, “it’s all about the mission.” Nonprofit CEOs and other C-suite executives say this a lot. Their supporters are connected to a cure for cancer, global warming, humane treatment of animals, etc. And when you ask constituents why they do what they do for nonprofits, this is exactly what they will say. It’s all about the kids, homeless animals, clean air...