Acquisition

Doing the same thing over and over is relying on increased dollars, donors and gifts without expanding the number of prospects, number rated, number solicited, etc. Break out of Bill Murray's cycle in the movie "Groundhog Day" and the experience of déjà vu. Complete fundraising success depends upon your 360-degree view of the total fundraising process.

Nonprofit boards should conduct peer solicitations of themselves annually. Doing so both raises the commitment levels of individual board members and raises board giving to a higher level. What's more, there's the real possibility that at least some members of the board will move from being merely donors to become investors — those supporters who are emotionally committed to the ongoing success of the organization.

In his Fundraising Summit presentation, consultant and CFRE Roy C. Jones laid out 10 secrets to acquiring donors online through digital technology.

Join us for this session as we uncover the mysteries of responsive design for your nonprofit website.

Learn how one organization re-ignited its fundraising fire in the face of risk-averse leadership, slashed budgets and low staff morale.

FundRaising Success is excited to be sitting down with the ALS Association to talk about what's happening in that organization in the aftermath of the social-media phenomenon, the Ice Bucket Challenge.

Budget management and budget cuts are never easy, but becoming stagnant and not trying to change is not the answer.

When I open an envelope, I want to quickly grasp what it is I am being "offered" — what problem can I solve if I send a gift? Are you answering that question for your reader?

Nonprofit competition is keen. You must create a story that is unique and separates your organization from others in the community.

It can be awful doing the work, even having actual meetings with major donors, and still not have the fundraising results you expect. Here are three tweaks I find help my coaching clients get back on track to reaching their fundraising goals.