Acquisition

As brilliant fundraisers, we must get smarter about how we can overcome the acquisition quagmire — and reverse these trends. Here are some suggestions.

Here is a feature from the May 2009 issue, in which author Geoff Handy, then vice president of media and online communications at the Humane Society of the United States, shares "The Five Basic Steps to Acquiring Donors Online."

In times where acquisition is both expensive and difficult, how is it possible that we let Mr. and Mrs. Opportunity knock on our door and we don’t answer? Even when the numbers are not big, it should be possible to organize a tiny process to accommodate these friendly people who want to get in contact.

I bet you 100 euros that donors who are willing to take the trouble of letting you know they have moved are more loyal donors, therefore have a higher Lifetime Value …

KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.

Amanda Foster, account manager at Salsa Labs, provides five keys to grow and retain your online donor file that helped KaBOOM! reach its goals.

As you reach out to renew those friendships with loyal donors to your cause with year-end appeals, the first question you should ask yourself is how these investors to your organization came to be the loyal, dependable friends that they are? You’ll discover that sustaining and expanding the flow of year-end investments is much more about what you did last year than anything you will do in the next few weeks.

If you do nothing differently, you'll be at the same place this time next year as you are right now — or worse, you'll be smaller because you lost 7 percent more donors than you gained.

When a nonprofit organization is looking to trim its fundraising costs, acquisition often gets nomi

What is it about swallowing bugs that is so darn funny? One of my favorite movie scenes of all times is the uppity socialite Joanna Stayton (Goldie Hawn) riding in the back of good ol’ boy Dean Proffitt’s (Kurt Russell) pickup truck in the movie “Overboard” and declaring with her upper-crust elocution, “I just ……

Take a look at the Human Rights Campaign's successful online/offline conversion efforts — and the direct-mail package, dubbed "Right Side of History," that also allowed it to expand its traditional base of support.