Acquisition

Amanda Foster, account manager at Salsa Labs, provides five keys to grow and retain your online donor file that helped KaBOOM! reach its goals.

As you reach out to renew those friendships with loyal donors to your cause with year-end appeals, the first question you should ask yourself is how these investors to your organization came to be the loyal, dependable friends that they are? You’ll discover that sustaining and expanding the flow of year-end investments is much more about what you did last year than anything you will do in the next few weeks.

If you do nothing differently, you'll be at the same place this time next year as you are right now — or worse, you'll be smaller because you lost 7 percent more donors than you gained.

When a nonprofit organization is looking to trim its fundraising costs, acquisition often gets nomi

What is it about swallowing bugs that is so darn funny? One of my favorite movie scenes of all times is the uppity socialite Joanna Stayton (Goldie Hawn) riding in the back of good ol’ boy Dean Proffitt’s (Kurt Russell) pickup truck in the movie “Overboard” and declaring with her upper-crust elocution, “I just ……

Take a look at the Human Rights Campaign's successful online/offline conversion efforts — and the direct-mail package, dubbed "Right Side of History," that also allowed it to expand its traditional base of support.

Three fundraising professionals shared their "20 Big Ideas for Small Nonprofits" at the 2012 Washington Nonprofit Conference. Here are ideas 11-15.

To acquire a large number of new donors quickly, nonprofits often turn to direct mail. It's cheap (well, compared to an option like direct-response television); you can target a specific geographic area or demographic; and over time you recoup your costs, identify potential major donors and planned-giving prospects, and build a loyal — and profitable — group of supporters.

A look at the 2011 DMFA Acquisition Package of the Year, Center for Urban Community Services NYC Note Cards Package: Scenes of the City We Love.

A look at the Direct Marketing Fundraisers Association Package of the Year winner: the Fountain House Flying Cat Pads and Cards renewal campaign, with Amy Tripi of Tripi Consulting.