Acquisition

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 21-30.

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 11-20.

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 1-10.

Certain ideas make so much sense that one wonders why no one thought of them sooner. Case in point: Global leaders struggled for decades to think of a way to improve education. Ten years ago, Fred Mednick, Ph.D., started his nonprofit aimed at supporting those who can best provide that education.

Direct-mail giving still overwhelmingly brings in the majority of fundraising revenue, according to Blackbaud's 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.

Acquire new donors. It's a directive that every fundraiser has heard, especially in the recent era of financial instability for nonprofit organizations and donors alike. And it was the topic of a recent DirectMarketingIQ webinar entitled "Acquiring New Donors through Direct Mail: Best practices and case studies from leading fundraisers." (Click here to access the webinar, as it's still available on-demand.)

Speakers Bob Merrigan, president of Merrigan & Co., and Michael Rooney, partner at Integrated Direct Marketing, answer a few highly relevant questions for fundraisers about acquiring new donors through direct mail.

For many nonprofits, acquisition budgets have been cut to the bone, and attrition continues to eat away at the donor file. Here are 10 mostly low-cost suggestions to build your donor and prospect list, despite the ever-shrinking budget.

The economy … well … sucks at the moment! But does that really mean nobody is giving? Nope! Fundraising is alive and well and even thriving. I have 10 tips to help you get your share of the money that's going around.

This envelope came from a local hospital with whom my husband had a two-night stand earlier in the year. It was metered with nonprofit postage, and the return address was the hospital name and "Office of Philanthropy." Since we had never donated to it, what could shout "donor acquisition" more loudly? It couldn't have been more simple, but the good copy worked.

Blaise Mercadante, chief development and marketing officer at Miami Jewish Health Systems, talks about the organization's efforts to groom the next generation of donors.