Competition is stiff — new mail solicitations arrive every day. Through the mailbox or the inbox, organizations must build a connection with their donors right from the start to begin long and fruitful relationships. Here are seven ways to improve your welcome package ... and ultimately improve retention.
When the Southeast Texas Food Bank was incorporated in 1991, it did no fundraising whatsoever, it had two donor names (the executive director and a board member) and its budget was around $700,000. Today, it has 25,000 donor names in its database and an operating budget of $1.9 million.
When the Southeast Texas Food Bank was incorporated in 1991, it did no fundraising whatsoever, it had two donor names (the executive director and a board member) and its budget was around $700,000. Today, it has 25,000 donor names in its database and an operating budget of $1.9 million.
Today, every fundraiser understands that direct mail can't do it all. Any campaign needs the other channels, to some extent ... and ideally on the same page. And while the closely coordinated direct-mail and e-mail campaigns are both popular and successful today, perhaps the most effective demonstration of the offline-online marriage is a personalized URL (PURL) campaign.
Fundraising professionals shared four ways to justify donor acquisition to the higher-ups during the 2011 Washington Nonprofit session "Asking Up: Making the Acquisition Justification to Your CFO/CEO/Board."
Five fundraising professionals offered ideas for success and growth for this year and beyond to wrap up day 1 of the DMA Nonprofit Federation's 2011 Washington Nonprofit Conference.
Five fundraising professionals offered ideas for success and growth for this year and beyond to wrap up day 1 of the DMA Nonprofit Federation's 2011 Washington Nonprofit Conference.
Fundraising pros Dane Grams and Richard DeVeau offer some general tips for small and midsized nonprofit organizations.
At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.
We'd like to introduce SOFII to those of our readers who don't know about it and share some of the fundraising efforts that have made it into the site's Best of the Best Showcase.
