Acquisition

Soraya Alexander, from Classy and GoFundMe, and Troy Dunmire, from the Leukemia & Lymphoma Society, discuss a new pilot program.

Effective copywriting can help readers stay past the headline, and there are actually a few neuroscience-backed tactics you can use.

Love it, hate it or just don’t know much about it — artificial intelligence (AI) is here for good with the widespread adoption of ChatGPT. And this is good news for nonprofits. With that being said, here are five ways AI can elevate your fundraising.

While an effective email strategy is a powerful magnet. Here are four email strategies to get your best fundraising results.

Jon Thompson of Children’s Hospital of Philadelphia and Nathan Chappell of DonorSearch AI join the NonProfit Voice to discuss the role artificial intelligence has played in the nonprofit’s success — including improved responses and larger donations.

It’s not about you. The biggest mistake you can make is thinking your organization is the story. People aren’t buying your organization. When someone asks: “What do you do?” they’re not interested in your organization so much as what your organization accomplishes.

Day-to-day business management is where KPIs can make a difference for your nonprofit.

Industry benchmarks reveal just 23% of first-time online donors return, compared to 64% of existing online donors. And over the last decade, nonprofits have continued to raise more funds from fewer donors. These statistics underscore the importance of not only keeping your donors, but also acquiring new ones

The word “recession” is coming up more and more in nonprofit conversations. Unfortunately, this is a time when people and institutions have less disposable income, meaning nonprofits often receive fewer donations and may struggle to keep their charities running.

GivingDNA introduced two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift.