Acquisition

It’s not about you. The biggest mistake you can make is thinking your organization is the story. People aren’t buying your organization. When someone asks: “What do you do?” they’re not interested in your organization so much as what your organization accomplishes.

Day-to-day business management is where KPIs can make a difference for your nonprofit.

Industry benchmarks reveal just 23% of first-time online donors return, compared to 64% of existing online donors. And over the last decade, nonprofits have continued to raise more funds from fewer donors. These statistics underscore the importance of not only keeping your donors, but also acquiring new ones

The word “recession” is coming up more and more in nonprofit conversations. Unfortunately, this is a time when people and institutions have less disposable income, meaning nonprofits often receive fewer donations and may struggle to keep their charities running.

GivingDNA introduced two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift.

During the heart of the pandemic, Louis Diez founded the Donor Participation Project, an online meetup for fundraisers to learn from one another. The project will launch its first conference this month. 

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.

Dallas-based Data Axle, a data and marketing solution provider, announced it has acquired two Armonk, New York-based companies — Lake Group Media Inc., a media buying and sales agency, and DonorBase Inc., a nonprofit cooperative database...

It’s important to remember though that just because it seems easy, you, as the nonprofit, will have to make it easy for the donor to keep on giving.

There’s no turning back from the behavior changes and disruption brought about by the pandemic. Savvy companies are leveraging this digital transformation to build audience-centric strategies and grow their organizations as they re-emerge from the pandemic-driven recession...