Acquisition

Peer-to-peer campaigns can help to build a cadre of loyal ambassadors and develop a stream of interested prospective new donors.

I recently joined a group of donors who were creating a giving circle in the Coachella Valley of California. Giving circles are one of the faster growing giving mechanisms in the U.S. A giving circle is created when individual donors come together to pool their money to financially support nonprofit organizations.

The Nonprofit Alliance, a professional association dedicated to promoting, protecting and strengthening the philanthropic sector, has announced a merger with the Association of Direct Response Fundraising Counsel, the national association for direct-response fundraising professionals. 

To further enhance SGIA's current partnership with NAPCO Media, SGIA announced that it has acquired NAPCO Media. Unanimously approved by SGIA's board of directors, NAPCO Media — the parent company of NonProfit PRO — will become an LLC and will continue to operate as an independent entity.

I am currently engaged in a silent phase campaign to raise dollars for several Salvation Army priorities in Indiana. One such priority is through solicitation by acquiring funds to build new cottages for a camp in Southern Indiana...

In this day and age as development professionals, we need to keep our eye both on donor retention and acquisition. It is one thing to retain your current donors, but if you are not constantly acquiring new ones, your donor file will naturally attrition through donors changing addresses, passing on or just choosing not to give...

In the first episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, dive into stewardship as a nonprofit acquisition strategy. We will be joined by Michelle Vargas, the direct response director of Wounded Warrior Project, and Whitney Norman, director of client solutions at Pursuant...

Acquisition is a major topic. The data tells us that is exactly what we should be talking about. There is a troubling trend in American charitable giving that should be sobering to every nonprofit that depends on individual giving...

Whether you’re a member of an established nonprofit or an up-and-coming small shop, you’re likely always looking for new-and-improved ways to make the big ask.  Your nonprofit doesn’t need to be in dire straits to benefit from a review of your gift solicitation process. In fact, it’s smart for every nonprofit to regularly review their ask strategy...

Some consolidation is underway in the world of crowdfunding and online fundraising: YouCaring—which competes with GoFundMe and others in the area of sourcing fundraising for compassionate and charitable causes—is buying Generosity.com from crowdfunding giant Indiegogo (which originally launched as Indiegogo Life). The latter is using the divestment to further hone its focus on crowdfunding campaigns for hardware startups…