Acquisition

In the first episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, dive into stewardship as a nonprofit acquisition strategy. We will be joined by Michelle Vargas, the direct response director of Wounded Warrior Project, and Whitney Norman, director of client solutions at Pursuant...

Acquisition is a major topic. The data tells us that is exactly what we should be talking about. There is a troubling trend in American charitable giving that should be sobering to every nonprofit that depends on individual giving...

Whether you’re a member of an established nonprofit or an up-and-coming small shop, you’re likely always looking for new-and-improved ways to make the big ask.  Your nonprofit doesn’t need to be in dire straits to benefit from a review of your gift solicitation process. In fact, it’s smart for every nonprofit to regularly review their ask strategy...

Some consolidation is underway in the world of crowdfunding and online fundraising: YouCaring—which competes with GoFundMe and others in the area of sourcing fundraising for compassionate and charitable causes—is buying Generosity.com from crowdfunding giant Indiegogo (which originally launched as Indiegogo Life). The latter is using the divestment to further hone its focus on crowdfunding campaigns for hardware startups…

To begin attracting new donors to your organization, you first need to step back and determine a strong and compelling case for support. Without a rationale for giving, you won't be able to attract any new donors to your organization...

Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar?...

From October to December, nonprofits dedicate time and energy to fundraising. They reach out to supporters and ask them to give. They share their impact—what they have done this year and what they will do next year. They share stories from those whose lives have been changed as a result of donations from people just…

From October to December, nonprofits dedicate time and energy to fundraising. They reach out to supporters and ask them to give. They share their impact—what they have done this year and what they will do next year. They share stories from those whose lives have been changed as a result of donations from people just […]