DALLAS, May 22, 2009 — Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a multi-year extension agreement with Washington, D.C.-based National Geographic Society to continue providing database hosting and marketing services. National Geographic, a large Epsilon database client since 1997, is also an Epsilon permission-based email and Epsilon Targeting client.
Agencies & Consultant
FORT LAUDERDALE, Fla., May 18, 2009 — Totally free, one-on-one fundraising consulting is now available for all Hawaii and U.S. nonprofits 24/7 at www.fundraisershotline.com.
May 18, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced the acquisition of Little Rock, Ark.-based CognitiveDATA, a marketing technology company with award-winning, data quality innovations that help recognized retailers, insurance providers, nonprofits and financial services organizations ensure the accuracy of mail files and eliminate waste in their direct mail programs.
White Plains, New York, May 14, 2009 — Veteran fundraising agency Carl Bloom Associates (CBA) is adding pledge drive and telethon consulting to the expanding catalog of services it offers its partner/clients with the addition of long-time public television pledge drive producer Mary Ann Donahue as its newest professional associate. Effective immediately, Donahue will work alongside CBA and its clients in public broadcasting and at other not-for-profits to professionalize and optimize their on-air fundraising drives.
Charleston, S.C., May 12, 2009 — Blackbaud, Inc. (Nasdaq: BLKB) today announced the increasing adoption of Blackbaud Sphere™ by public broadcasting stations to enhance online member acquisition and engagement. Since the addition of Sphere and Team Approach® to Blackbaud’s family of products, and the increasing desire of members to connect online, public broadcasting stations across the country are beginning to further realize the benefits of a unified view of members.
Horsham, PA, May 4, 2009 — After an extensive evaluation, both DonorPerfect Installed and DonorPerfect Online (a web-based fundraising solution) received more “Excellent” ratings for their features then any other products. In addition, the report identifies several purchasing categories for nonprofits, and DonorPerfect received 6 recommendations for the online version, and 5 for the installed version.
DENVER, May 11, 2009 — Mercy Housing, a national nonprofit affordable housing organization based in Denver, has hired conversion-driven marketing agency 90octane to create and implement an integrated search engine marketing (SEM) program.
Charleston, S.C., April 30, 2009 — Blackbaud, Inc. (Nasdaq: BLKB) today announced that it has acquired RLC CCT, a privately-owned company located in Almere, the Netherlands. RLC is the leading provider of software and services to nonprofits in the Netherlands. Its constituent relationship management products, Charibase and OneDirect, are used by more than 80 of the largest nonprofit organizations in the Netherlands.
COLUMBIA, Md., April 30, 2009 — Merkle ( www.merkleinc.com), one of the nation's largest and fastest growing database marketing agencies, announced its top rankings in a new report from Advertising Age magazine. The Agency Report 2009 ranks Merkle among the nation's top 10 Direct Marketing Agencies, in the top 25 U.S. Marketing Services Agencies and among the top 30 Agency Companies worldwide. With a 16.8% growth rate from 2007, Merkle holds the distinction of being the fastest growing direct marketing agency in the Top 20. The rankings were published in the April 27 issue of Advertising Age magazine ( www.adage.com). The magazine's annual report ranks marketing and advertising companies according to their 2008 revenue.
OREM, UT, April 30, 2009 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Feed The Children, an international nonprofit relief organization serving children and families in need, has selected the Omniture Online Marketing Suite™ to improve and streamline its online presence. Feed The Children will utilize Omniture SiteCatalyst®, Discover®, SearchCenter™ and Test&Target™ as an integrated portfolio of optimization applications for online analytics, visitor acquisition and conversion.