Analytics

Data is an important tool for nonprofits, but not all data is created equal. Here are some tips for validating potential data sources.

Personalization is key to direct mail success. Here are six ways nonprofits can take direct mail personalization to the next level.

Strong prospect research is vital for turning prospects into major donors. Implement these steps to supercharge your approach.

Here’s how your unique email platform data can help uncover prospects and lead to better stewardship to grow your revenue.

Here are three mistakes nonprofits must know to avoid common pitfalls in omnichannel marketing efforts.

Humanitru closed a $3 million funding round to accelerate product development and further support nonprofits’ data management needs.

Wiland launched GivingSignals to optimize donor engagement and fundraising outcomes within nonprofits’ existing donor file.

Here’s a look at one of the many metrics you can and should regularly review to evaluate your fundraising efforts.

Tech is helping nonprofits collect huge amounts of data, which must be leveraged for fundraising. Here’s how to turn data into dollars.

Connecting with your donors on a personal level can help strengthen your fundraising efforts. Here’s how segmentation plays a role.