Analytics

I love working with nonprofits because they’re in a remarkable position to succeed with SEO. Your website is your lifeblood and whether you use it to rebrand your organization, communicate with the world, collect donations or spread more good, a proper website furthers your nonprofit’s mission...

If it happens on your website, it can (almost) always be tracked. Most nonprofits we work with are already using Google Analytics. But fewer have heard of Google Analytics' "big brother" in the conversion tracking space—the almighty Google Tag Manager...

When many of us hear the words “Artificial Intelligence,” our minds turn to the reference points we have from movies. Robotic cyborgs going haywire, machines threatening humanity or choosing between a red or blue pill...

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

When gauging your nonprofit’s success, relying on gut instinct is foolish. It’s necessary to study metrics and see how they change over time. There are several especially worthy measurements that can tell you how your nonprofit stacks up...

We’ll explore how you, your staff, and your nonprofit will be transformed by using data over the next few years.

It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...

In the age of “Big Data,” countless companies and organizations are turning their wealth of data into an extremely valuable asset. In the commercial world, Big Data, machine learning and artificial intelligence are turning data into actionable insights. Big Data really has moved from being a buzzword to being mission-critical...

Every single sentence in your email appeals is critical to your email fundraising success. We learned this through an experiment we conducted with the George W. Bush Presidential Center. Before their grand opening, the George W. Bush Presidential Center was running an acquisition campaign to recruit founding members...

There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...