Analytics

There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...

Analytics is an overused buzzword. Ask three people and you’ll get three different answers as to what analytics means to them. To some, it’s about reporting on key metrics and projecting impact on the ability to achieve budget. To others, it refers to models used for the selection of individuals to include in a fundraising campaign...

While large national organizations typically have bigger budgets for fundraising and larger numbers of donors and emails to begin with, that does not necessarily mean that they’re more successful than local organizations...

How your nonprofit utilizes analytical data can have an astronomical impact on your organization's online campaign success. Understanding data will allow your nonprofit to not just reach more volunteers and donors, but also create a strategy for long-term online success...

If you feel overwhelmed with too many people coming at you with too many new things to try, you’re not alone. This should help you decide what you really need and want … and what you don’t. Let’s go over a few guidelines...

The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...

On June 13, Giving USA released its “Annual Report on Philanthropy for the Year 2016,” one of the most respected yearly update on philanthropic trends and statistics in the U.S., and invited NonProfit PRO to attend its presentation on the key findings in the report...

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...

In this webinar, you’ll learn tips and tricks of how to use data and storytelling to create impactful solutions for your nonprofit.

The right attribution for your organization opens a new world of more effective spending. The right attribution enables you to raise more money or give money back to the organization to spend on its important mission...