Analytics

Data Management, Direct Marketing
Making Personalized Email Marketing Easier
June 4, 2015 at 2:33 pm

Predictive analytics improves email marketing results. That’s hard to dispute, but it’s not quite right. Relevant messaging and attractive offers improve email marketing results. Predictive analytics has the potential to help. It’s only potential because there is so much involved in doing it right.

Data Management
Should I Spend More on Facebook or Google?
April 1, 2015

Keeping your team focused on your conversion analytics, not just your traffic analytics, keeps everyone on the same page: driving as many online donations as possible from your limited online marketing budget.