Annual Campaigns

With #GivingTuesdayNow just two weeks away, your marketing team is gearing up to make it easier for donors to contribute. 

Nhu Te is joined by Martin Quessenberry of Shriners Hospitals for Children and Scot Chisholm of Classy to talk about #GivingTuesday.

Approximately one out of every three dollars in annual giving is donated during the month of December.

Year-end giving is upon us. As you brainstorm for essential messaging, here are six messages to share with donors.

Now that your calendar year-end appeal has gone out in the mail, what is left to do?

Each year, the year-end kickoff always begins after Thanksgiving with Giving Tuesday. 

Since its launch in 2012, Giving Tuesday has fundamentally changed year-end fundraising. 

This is the biggest fundraising time of the year. Don’t sleep through it!

In wake of Black Friday and Cyber Monday, there’s a lot of noise this time of year. Many nonprofits participate in Giving Tuesday.

Many organizations will take advantage of the spirit of Giving Tuesday to seek prospect and donor contacts. Do not let your foot off of the gas pedal. There will be time to rest after the holidays.