Annual Campaigns

Budgets are tight, and this year-end fundraising has to work in order for many to stay afloat next year.

National Doughnut Day this year marks 82 years of this national day established by The Salvation Army. 

The Red Nose Day USA campaign is an initiative that started back in 2015 by Comic Relief USA.

With #GivingTuesdayNow just two weeks away, your marketing team is gearing up to make it easier for donors to contribute. 

Nhu Te is joined by Martin Quessenberry of Shriners Hospitals for Children and Scot Chisholm of Classy to talk about #GivingTuesday.

Approximately one out of every three dollars in annual giving is donated during the month of December.

Year-end giving is upon us. As you brainstorm for essential messaging, here are six messages to share with donors.

Now that your calendar year-end appeal has gone out in the mail, what is left to do?

Each year, the year-end kickoff always begins after Thanksgiving with Giving Tuesday. 

Since its launch in 2012, Giving Tuesday has fundamentally changed year-end fundraising.