Annual Campaigns

This is the biggest fundraising time of the year. Don’t sleep through it!

In wake of Black Friday and Cyber Monday, there’s a lot of noise this time of year. Many nonprofits participate in Giving Tuesday.

Many organizations will take advantage of the spirit of Giving Tuesday to seek prospect and donor contacts. Do not let your foot off of the gas pedal. There will be time to rest after the holidays.

Giving Tuesday is a global day of giving that’s now in its eighth year. Over the years, Giving Tuesday has evolved and changed.

Giving Tuesday is one of the biggest fundraising days of the year for nonprofits. Is your nonprofit participating?

When nonprofits create direct mail appeal letters, the remittance envelope is often an afterthought.

The year-end appeal season is here. The clock is ticking… The mail pile is growing… The inbox is overflowing…

When organizations start to segment their year-end appeal letters, they often start with segmenting out active and inactive donors.

Setting a campaign goal without planning is planning to fail, or what I refer to as using the “hope-and-pray” method of fundraising. However, it also demonstrates the fact that you need an active and healthy development program from which to draw the number of prospects and donors.

Does the timing of the launch of your monthly giving program make a difference?