Annual Campaigns

Giving Tuesday is a global day of giving that’s now in its eighth year. Over the years, Giving Tuesday has evolved and changed.

Giving Tuesday is one of the biggest fundraising days of the year for nonprofits. Is your nonprofit participating?

When nonprofits create direct mail appeal letters, the remittance envelope is often an afterthought.

The year-end appeal season is here. The clock is ticking… The mail pile is growing… The inbox is overflowing…

When organizations start to segment their year-end appeal letters, they often start with segmenting out active and inactive donors.

Setting a campaign goal without planning is planning to fail, or what I refer to as using the “hope-and-pray” method of fundraising. However, it also demonstrates the fact that you need an active and healthy development program from which to draw the number of prospects and donors.

Does the timing of the launch of your monthly giving program make a difference?

There is no harm in making a hard choice to skip Giving Tuesday.

We’re entering into the season of giving, so let’s explore some of the top marketing ideas for a successful fundraising season!

Don’t forget to carpe quartam! Seize every quarter of the year – especially this one, when most charitable gifts are made.