Annual Campaigns

There is no harm in making a hard choice to skip Giving Tuesday.

We’re entering into the season of giving, so let’s explore some of the top marketing ideas for a successful fundraising season!

Don’t forget to carpe quartam! Seize every quarter of the year – especially this one, when most charitable gifts are made.

Now is the time to plan for the fundraising and communications activities you’ll employ between the time you read this and December 31.

The second year-end appeal letter is focused on donors who have not yet responded to the first appeal. The donor should receive the second letter on December 26. It is critical that you update your database daily as the mail comes in.

As you write a new donor appeal letter (or email), close your eyes and see the donor. See their smile, speak their name, blink at them and make it real.

As you’re getting ready for Giving Tuesday — or the campaign season starting before Thanksgiving — this question comes up often: Should I include my monthly donors in my Giving Tuesday campaign? 

A nonprofit has the same needs as any other business. If you want to attract donors and patrons, then you need to constantly build buzz and awareness about what you do. The interest you build moves people into the top of your sales funnel, so they can become donors by the time they reach the bottom.

How much is the year-end goal that are you raising? Also, what percentage of those funds are part of your whole budget? State these facts as a way to inform the donor about how their gift fits into the whole.

The most lucrative fundraising months of the year are now upon us: September through year-end. The heat is on. Are you ready?