Annual Campaigns

What are the key indicators of a strong nonprofit fundraising campaign? In order to have a strong fundraising campaign of any sort, whether it be capital, endowment or even annual, you need several hallmarks of success in place before you launch it...

There were 35 days between Giving Tuesday and New Year’s Eve last year. No doubt, these were some of the most stressful days of the year for nonprofit fundraising teams, with anything from 30 to 50 percent of annual revenue riding on such a relatively short period of time...

Many groups end the year and then move onto their next project starting Jan. 1. While forward-thinking and acting is important, it is also equally as critical to do some analysis of the past year; calendar year-end, particularly, since it is a barometer of the overall health of your development program...

Overwhelming 2018 data indicates significant charitable giving increases in giving by high-income donors (incomes over $1 million annually), but an overall decline in giving for lower-income individuals because of the new tax laws...

The most anticipated day of the year for those of us in the nonprofit world is, perhaps, #GivingTuesday. Created six years ago by the Belfer Center for Innovation and Social Impact at the 92nd Street Y, #GivingTuesday puts an emphasis on the gift of charitable giving and acts as the kick-starter for the holiday giving season...

Many nonprofits receive 40 percent or more of their annual fundraising in the final weeks of the year. Start planning now—don’t wait until it’s too late. I have a few really hot “tips” for you about year-end giving, but first, here’s the data supporting the “tips.” By sharing these first, my “tips” will be self-evident...

PayPal and Facebook have always been big supporters for charitable organizations. Today, on #GivingTuesday, to help encourage our community to give in a big way, the two have partnered up to match donations up to $7 million, their largest giving program to date...

We hope everyone is coming to this Monday well rested, bright-eyed and bushy-tailed, ready to take on the week, especially with the biggest giving day less than a day away. Last year, #GivingTuesday brought in an estimated $274 million...

Many nonprofits receive 40 percent or more of their annual fundraising in the final weeks of the year. Start planning now—don’t wait until it’s too late. I have a few really hot “tips” for you about year-end giving, but first, here’s the data supporting the “tips.”...

The world of fundraising spins quickly throughout the year. It seems to spin at a constant speed for nine months. During year end—beginning in October—the spin rates pick up dramatically and continue to increase throughout November and December when sparks begin to fly...