Annual Campaigns

Who doesn’t love a holiday? The very word conjures up notions of celebration, warmth and love. If you’re a donor-centered fundraising practitioner, you’d be a fool not to take advantage. Why not tap into pre-existing positive vibes to increase the chances your appeal will be warmly received? After all, if you can channel something positive…

One of the most crucial days in a nonprofit organization’s fiscal year happens the Tuesday after Thanksgiving. An annual event, which is recognized as “#GivingTuesday,” was created in 2012 by the Belfer Center for Innovation and Social Impact at the 92nd Street Y to celebrate and encourage charitable giving...

Many have called 2017 “the year of me.” In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like the “you universe” or “the transformative me.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and a little more self-indulgence overall, there is another layer...

The last phase of your year-end drive actually takes place in January. Not everyone will respond to your year-end appeal before Dec. 31; often because they’re away on vacation or simply too busy during the holidays. That’s why you want to reach out to all your non-responders just after the holiday season ends. This is also an excellent…

#GivingTuesday is one of the most—if not the most—important times of the year for a nonprofit organization. As your nonprofit makes way and launches its #GivingTuesday campaign, your nonprofit is probably also scrambling around, getting ready to launch other year-end giving campaigns. If you think about it, we only have one more month left until 2018...

On Tuesday, Nov. 28, individuals and organizations around the world will support #GivingTuesday, an opportunity to donate time, voice and dollars to nonprofits. Already this year, 1.64 million gifts totaling $177 million have been donated in more than 98 countries as a direct result of the #GivingTuesday campaign (givingtuesday.org). Those numbers continue to increase as…

I want everyone to give not only through the holidays, but over the entire year in some form that is meaningful and realistic to their situation. Everyone can give time and talent. Not everyone can give treasure, but they know of others with greater means to give treasure...

For most nonprofits, the year-end fundraising season almost always appears suddenly on your calendar. The kids are back in school, the leaves are changing and frost is now appearing daily on your windshields. You can almost feel it in the air that it’s time to start thinking and planning for your winning strategies for your year-end fundraising campaigns...

Every year, the military base theater near us (Joint Base Cape Cod) organizes the annual Christmas tree lighting. It’s a fun event, with hot cocoa, peppermint sticks and a short visit of Santa, of course! As a military spouse myself (married to a 32-year Airforce veteran), we love our little theater, and this event is…

It’s nearing the end of the year, a time when we come together and celebrate family, faith and the fact that our donation could be matched two to five times, if we act now, now, now!...