Annual Campaigns

The last phase of your year-end drive actually takes place in January. Not everyone will respond to your year-end appeal before Dec. 31; often because they’re away on vacation or simply too busy during the holidays. That’s why you want to reach out to all your non-responders just after the holiday season ends. This is also an excellent…

#GivingTuesday is one of the most—if not the most—important times of the year for a nonprofit organization. As your nonprofit makes way and launches its #GivingTuesday campaign, your nonprofit is probably also scrambling around, getting ready to launch other year-end giving campaigns. If you think about it, we only have one more month left until 2018...

On Tuesday, Nov. 28, individuals and organizations around the world will support #GivingTuesday, an opportunity to donate time, voice and dollars to nonprofits. Already this year, 1.64 million gifts totaling $177 million have been donated in more than 98 countries as a direct result of the #GivingTuesday campaign (givingtuesday.org). Those numbers continue to increase as…

I want everyone to give not only through the holidays, but over the entire year in some form that is meaningful and realistic to their situation. Everyone can give time and talent. Not everyone can give treasure, but they know of others with greater means to give treasure...

For most nonprofits, the year-end fundraising season almost always appears suddenly on your calendar. The kids are back in school, the leaves are changing and frost is now appearing daily on your windshields. You can almost feel it in the air that it’s time to start thinking and planning for your winning strategies for your year-end fundraising campaigns...

Every year, the military base theater near us (Joint Base Cape Cod) organizes the annual Christmas tree lighting. It’s a fun event, with hot cocoa, peppermint sticks and a short visit of Santa, of course! As a military spouse myself (married to a 32-year Airforce veteran), we love our little theater, and this event is…

It’s nearing the end of the year, a time when we come together and celebrate family, faith and the fact that our donation could be matched two to five times, if we act now, now, now!...

Yes, it’s true! Prime giving season is here. Everybody is on high alert. Printers are buzzing. Letter shops are stuffing appeals in overtime. Email drafts for #GivingTuesday and December are flying left and right...

With the last quarter of the year upon us, companies are pulling out all the stops to achieve a winning 2017. For retailers and brands, the stakes are especially high, as the holiday season can make or break the entire financial year. Black Friday and Cyber Monday were developed to jumpstart the year-end sales period…

#GivingTuesday and the holiday season: We all know that this is the biggest time of the year for those in the giving space. Not only that, but we also happen to think that it’s the best time to try out social fundraising for yourself to see just how powerful it can be...