Annual Campaigns

#NPPTrendingNow Ep. 20: Tips for #GivingTuesday Success
October 20, 2017 at 12:05 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the benefits of seed names in your direct mailings, tips in preparation of #GivingTuesday and the importance of personalizing your nonprofit's communication efforts...

5 Ways Nonprofit Marketers Can Maximize Revenue From Current Donors
September 12, 2017 at 3:23 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here’s what we’ve got going on for you this week: the benefits of seed names in your direct mailings, tips in preparation of #GivingTuesday and the importance of personalizing your nonprofit’s […]

4 Keys for a Killer Cycling Event
July 5, 2017 at 11:14 am

I have spoken at and attended many of my clients’ national leadership meetings, supporting their peer-to-peer income streams. I have been in a lot of bars (for the sake of science), have been in a lot of conference hotels and have spoken with a lot of volunteer leaders about how they came to be there...

2017 America's Charity Checkout Champions
June 20, 2017 at 9:12 am

Note: The following is an excerpt from the new book “Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising.” Details for downloading Chapter 1 can be seen at the end of the blog post. I have spoken at and attended many of my clients’ national leadership meetings, supporting their peer-to-peer income streams. I have been in a […]

Girl Scouts: More Than the Sum of Its Cookies
April 12, 2017 at 8:26 am

Girl Scouts have been selling cookies for 100 years, and in 2017 alone, 200 million boxes will be bought. Yet according to the organization's top leader, those delicious treats come with a very serious purpose—and themselves represent big money. "We have an $850 million dollar business," Sylvia Acevedo, Girl Scouts of USA interim CEO, told…

Largest US Golf Charity Event Raises $8M
March 17, 2017 at 8:33 am

Play great courses. Support good causes. What’s not to like about charity golf? A reminder came on Sunday when 240 players wrapped up play at the Liberty Mutual Invitational National Finals at TPC Sawgrass. The event was the culmination of an annual series of more than 75 charity tournaments around the country that drew more…

Manchester United Announces Partnership With LGBT Charity
March 9, 2017 at 8:24 am

Manchester United announced a partnership with LGBT charity Stonewall. In a statement released on Tuesday, Manchester United said the initiative would see them work alongside the charity to help tackle LGBT issues in sport and society, including looking at ways in which inclusion and equality can be improved. Through the partnership—which makes them U.K.'s first football…

Planned Parenthood Receives $1M Donation From Wealthy Businesswoman
February 17, 2017 at 8:45 am

Planned Parenthood just got a windfall donation from a powerful woman. Elaine Wynn has donated $1 million to the women's health organization, Fortune has learned. “As a woman, a mother and a grandmother, I’m proud to do what I can to help protect access to reproductive health care,” the billionaire said in an emailed statement. Wynn…