Annual Campaigns

With consumers shifting their shopping online and their in-store purchasing from cash to plastic, The Salvation Army’s familiar red kettle campaign isn’t the reliable source of donations it once was for the nonprofit. Local Salvation Army chapters, which on average raise between 40 to 50 percent of their annual budgets during the holiday season, are…

You know that you should have a solid communications calendar in place, one that combines touches with direct asks throughout the year. But if your organization relies on its year-end direct-mail appeals to raise the majority of its funding, here are seven tips to get you headed in the right direction...

If you’ve been on Wikipedia at any point last week, you probably noticed a dramatic, black-and-yellow banner plastered atop your screen: “DEAR WIKIPEDIA READERS,” it begins in all caps—before launching into a desperate, paragraph-long pitch for money. The banner heralds the start of the Wikimedia Foundation’s December fundraising drive, an annual Internet tradition as reliable…

Giving Tuesday, a charitable initiative that uses social media as its catalyst, raised nearly $117 million in online donations, a jump of 155 percent over last year, according to preliminary calculations exclusively provided to Reuters by the event's organizers. In the 24 hours starting at midnight Eastern time on Tuesday, U.S. charities reported receiving 1.08 million…

One day after Wreaths Across America told WTOP it still needed 8,000 wreaths to be able to afford putting one on each headstone at Arlington National Cemetery, the nonprofit has reached its goal. “We are very humbled by the response from so many and in such a short amount of time,” said organization chairman Wayne…

The Marine Corps League, organizing the annual "Toys for Tots" toy drive for families in need in the Reno/Sparks area, said local Wal-Mart stores have removed donation boxes from area locations. The group said it had donation boxes set up at area Wal-Mart locations, but has now learned that Wal-Mart has removed those boxes. A…

#GivingTuesday is almost here. You’ve spent countless hours planning your campaigns, crafting the perfect emails, prepping your donation pages, fashioning the perfect tweets (the day does have its own hashtag, after all). So, will it serve as a way to get those wily, social media-savvy millennials involved in philanthropy?...

A check made out for $500,000 was dropped in a Salvation Army kettle over the weekend in Rosemount, Minn., a startling act of generosity that a couple said was their way of saying thank you. The Salvation Army said the donation made Saturday at the Cub Foods on County Road 42, just east of Shannon…

Every November since 2012, a day has been set aside for "Georgia Gives Day" to demonstrate what we already know Georgians are good at anyway: generosity. This year's Georgia Gives Day was last Thursday, and it exceeded not just all previous campaigns, but all except the most extravagant expectations. The fourth annual Georgia Gives Day…

We now are faced with the last eight weeks of the year, the time when we are “make or break” for our fundraising year. Even if our fiscal year ends at another time, the calendar year-end drives a lot of donations. The following are some ways to that can help you focus your fundraising efforts these last eight weeks of 2015...