Annual Campaigns
September 1, 2012
No time like the present to start your year-end fundraising planning. To get you going, our early Christmas gift to you is 12 new and old ideas to make this year even better than last — maybe your best ever!
August 29, 2012
The importance of donors cannot be overstated. And two recent events have driven that point home for me.
August 27, 2012
Since the year-end holiday giving season is so vital to the fundraising sector, it's never too early to start planning your end-of-year campaigns. So with that in mind, take a look at last year's Fundraising Success Gold Awards Multichannel Campaign of the Year winner, the MSPCA's Holiday Tree Campaign. And remember to get your entries in for the 2012 Gold Awards for Fundraising Excellence. The deadline for entries to be in our office is Friday, Sept. 7, with the winners announced in our October issue.
May 14, 2012
Here, a look at case studies on Stop Hunger Now's Haiti Relief campaign and the Salvation Army's annual Red Kettle Drive.
March 5, 2012
United Way of Greater High Point raised $4,626,000 in its 2011 campaign, an all-time high that exceeded its $4.45 million goal and the $4.4 million it raised in 2010. The campaign also exceeded the $4.5 million it raised in 2007, its previous peak.
March 1, 2012
Annual funds feed the donor pipeline. They are not about the cash, and they cannot succeed as gap-fillers.
March 1, 2012
In part one of our three-part series of successful fundraising case studies from the past year, we focus on health-oriented organizations CaringBridge and HealthConnect One.
February 8, 2012
The Salvation Army says it set a new fundraising record with its 2011 Red Kettle campaign during the holidays, raising $147.6 million across the nation. That record is a 3.4 percent increase over 2010’s campaign, which raised a record $142 million. The Red Kettle campaign is now 120 years old, dating back to its beginnings in 1891 on San Francisco’s wharf. The donations support social services.
December 28, 2011
More generous donations in the past week from Harford County, Md., area residents, businesses and organizations helped The Aegis Empty Stocking Fund exceed its 2011 fundraising goal.
As of Monday evening, the Empty Stocking Fund has raised $84,048 in donations for needy families, children and senior citizens during the holiday season. This year's fundraising goal was $80,000.
December 21, 2011
Nancy Eiring, director of acquisition at the Nature Conservancy, talks with FundRaising Success about the organization's 2010 Earth Day campaign.
