January 1, 2005
When it comes to the question of which list strategies work to build and develop a base of annual giving donors, the obvious answer is to look for more names that are similar to your regular annual donors. Common industry wisdom says to analyze what your best donors are like and then go find more like them.
While that statement certainly is true, the problem with a simplistic approach is that it neglects important discussions of gift size, lifetime value, future giving potential and other key ingredients of a successful annual-giving program.
