Annual Campaigns

Here are several reasons why nonprofits should ditch appeals that employ a piteous or apologetic tone.

Here’s a checklist to keep you on track for your year-end fundraising campaign, even if you’re behind on your planning.

By digitizing your annual reports, you can make them valuable to your board, major donors, corporate supporters, and your team.

One way a nonprofit can get funds is through a giving day. Here, we explore the pros and cons of giving days, and provide some tips.

With a decrease in individual donors, sponsorships have picked up the slack. Here’s five tips for landing sponsorship dollars now.

Nonprofits often seek additional donations during the holidays, but it is crucial to have a plan for retaining new donors.

As four out of five nonprofits now either have a text messaging program or are planning to start one, some nonprofits will add text messaging to their year-end campaign for the first time this year. Here are some tips on how to integrate text messaging into your omnichannel campaign.

Donors are giving less overall, so here are some tips to optimize your nonprofit’s online giving strategies.

The donor pyramid and donor funnel are long-standing fundraising strategies. Here’s a look at another method: the loyalty loop.

Today, many nonprofits offer to match individual donations. Here’s a look at the good, the bad and the ugly of matching gifts.