Annual Campaigns

Here’s how The Salvation Army has innovated its fundraising efforts, including adding digital payment options to its iconic year-end red kettle campaign.

When a potential donor, volunteer, supporter, board member, employee, executive and others with an interest in a nonprofit seek information about that nonprofit, they typically look for an annual report first.

Giving Tuesday has become ineffective due to changing demographics. Here is how to encourage donors to give year-round.

Bonterra announced key data insights and takeaways from Giving Tuesday to inform continued future fundraising success. Giving Tuesday, an internationally recognized day of generosity in over 85 countries, was held on Nov. 29, 2022.

The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total, and some Giving Tuesday donors even committed to recurring gifts.

A survey finds the majority of donors are giving at the same level on Giving Tuesday and in December, despite giving more than unusual throughout the year for Ukraine and other emergencies.

Amid Giving Tuesday, there’s an opportunity to highlight how major giving days reinforce inequality along lines of race and class.

Here are several reasons why it’s a bad idea to use year-end giving as a significant fundraising strategy.

The biggest fundraising time of the year for most nonprofits is here. You’ve no doubt been working on the big things for year-end. Yet often it’s the little things that count and pack a surprising wallop. Here are eight simple efforts that could help your nonprofit raise more money before Dec. 31.

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs.